Carrefour launch a the first sailing supermarket

The Aqua Pod will offer 300 items to customers near selected beaches in the emirate

UAE malls and retail firm Majid Al Futtaim (MAF) has launched a ‘sail thru’ Carrefour store concept to serve yachts and beachgoers in Dubai.

‘Carrefour Bites and More by the Shore’ is new concept where customers can order items to the beach or collect them personally on jet ski, yacht or sailing craft from a specialised Aqua Pod.

MAF said 300 items would be available to customers on Kite Beach, Jumeirah Public Beach and Al Sufouh Beach including hot and cold snacks, ice cream, beverages, fresh and dried foods, and non-food items such as sunscreen.

Shoppers on jet-skis and small sailing craft will be able to sail up to an “Aqua Pod” and order at the window while passengers on larger vessels can order by phone for delivery within 45 minutes. The floating supermarkets offer more than 300 products from snacks and fresh foods to sunscreen and over-the counter medicines.

“With Dubai’s stunning coastline being enjoyed by millions of people each year, it is a natural next step to cater to our customers with relevant products in a locale where they are not currently being served,” said chief operating officer and head of operational excellence for Carrefour UAE at Majid Al Futtaim Retail Miguel Povedano.

“It’s exciting to know that we can reach our customers anywhere whether it be land or sea, and we can’t wait to delight them with this world-first service.”

The custom-built, sail-through store will be operational six days a week from 10am to 6pm, subject to weather conditions.

Placing an order is simple. Jet skiers and passengers in small sailing craft can sail up to the Aqua Pod and order at the window counter.

Customers on larger sailing vessels, or those on selected beaches, can phone through their order and a skiff will deliver their items within 45 minutes.

It is powered by rechargeable batteries, which will allow it to cruise out to sea and back. Carrefour Bites and More by the Shore will also contribute to cleaner waters around Dubai via its ‘seabin’ which is attached to the exterior of the Aqua Pod and vacuums in any floating debris into its holding tank. The refuse is then safely disposed of once docked on shore. Lastly, the Aqua Pod can convert grid water in its holding tank to potable water using a built-in purifier, eliminating the need for plastic bottles on board.



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